A century-old method, taught for serious modern students.

The Master Key System was written by Charles F. Haanel and published in 1916. It was sold privately, by mail, at a price no casual reader would pay. The students who completed it — among them Napoleon Hill, who later cited it as a foundation of Think and Grow Rich— described it as the most thorough mental training they had ever encountered.

The book then went out of print for decades, becoming a quiet underground text passed between practitioners. It was rumoured (though never proven) to have been read by Bill Gates as a young man, and has been openly recommended by teachers from Bob Proctor to Tony Robbins. What none of those recommendations include is the most important part: the practice. Reading Haanel is not the course. Doing Haanel — week by week, sitting by sitting — is the course.

What this Academy is

The Master Key System Academy is the modern delivery of that practice. We preserve Haanel's method intact — 24 weeks, one lesson per week, daily stillness, weekly written work — and we add what 1916 could not: clear modern language, audio narration, structured journalling, a community of fellow practitioners, AI-assisted reflection, and a verifiable certificate of completion.

The founders

Anders Jakobsson has built and run mental-training programmes for over two decades, working with athletes, founders, and people in recovery. His belief is simple: most adults do not need more information; they need a structured, daily practice they can keep for six months.

Niels Azé Joaquin brought the editorial and design discipline that shaped the Academy into what it is — a quiet, serious, premium environment that respects the weight of the material and the time of the student.

What we believe

• Depth over volume. One lesson per week. Six days of practice. Nothing more.
• Method over motivation. Discipline is built by structure, not by hype.
• Respect over noise. No pop-ups, no countdowns, no manipulation. You are an adult; we treat you as one.
• Practice over performance. Your journal is private. Your work is for you. We are here to hold the structure.

Why one-time, lifetime access

Mental training is not a subscription. You do the work once, and then you do it again, more deeply, when life asks you to. Lifetime access means the curriculum is here whenever you return — week six in your forties, week six in your sixties.

The Academy promise

If you give us 24 weeks of honest, daily practice, you will end the course as a different student of your own mind than the one who began it. And if it is not for you, you have 30 days to walk away without question.